Many of these pioneering mobile companies have found that the hardest part about succeeding in the mobile world is getting the phone companies to sign on. Google’s Android failed with Verizon and AT&T and even T-mobile, which produced the first Google phone, recently jumped ship in favor of Yahoo. One of the only browsers that has been able to find success with multiple services has been the aforementioned Opera Mini browser but even it doesn’t work on a variety of Microsoft Mobile phones. This is one dilemma that has begun to rear its head in the .mobi world and will have to be remedied if we are ever to see the true potential of mobile browsing achieved. Another problem that has arisen has been the concern over basically creating two completely separate Webs, one PC-based and the other mobile-based. This essentially means more work and more maintenance for web site owners and could eventually lead to superfluous content running parallel on both sites.
One industry that is primed to explode in the near future due to the rapid expansion of mobile technology is that of mobile advertising. The mobile advertising market is one that is still in its infancy and has yet to even begin to realize its true potential. In fact, the pace at which advertisers are able to fully utilize the mobile platform will correlate directly with the increased development of the mobile industry itself. Advertising brings in money and money spawns development. But because it is largely still an untapped and immature market, marketers remain skeptical in how they want to approach it. The past five years have shown the interest and potential the market for mobile technology and advertising wields. The next five could see that potential be reached.
Filed under: mobile, advertising, mobile, Technology
