The fact that more and more people around the globe are using the mobile web every day only gives one a nominal or quantitative view of how rapidly and efficiently it is actually developing. To find out more, one has to look at how people are browsing the mobile web. Only several years ago, in fact, mobile browsing was basically akin to searching the web as a text document. It simply did not have the capability it now does to provide the visual stimulation and interaction we so crave. One can now basically do, see and experience everything they could on a laptop or desktop right from the palm of their hand (of course there is far less memory and space on mobile devices).
Due to the efforts of .mobi and the development of these numerous mobile web browsers, many designers have taken upon the challenge to focus on mobile design and make this particular platform a more appealing and capable place for users. In fact, mobile design is quickly becoming one of the hottest career choices in the field today. Not only are there opportunities in mobile site design but especially in mobile application design. Think about how much money Apple has made off just the Iphone Application Store alone.
A majority of top companies and brands already offer .mobi sites such as espn.mobi, live.mobi, NBA.mobi and Nokia.mobi. Of course, google.mobi and yahoo.mobi are among the leaders along with Wikipedia’s wapedia.mobi and businessweek.mobi ranking highly, as well. Though many people consider Yahoo’s mobile platform to be superior in functionality to that of Google’s Android, Google still dominates the market with a 62% reach on the mobile world (Yahoo is at 30%).
Filed under: mobile, .mobi, Google, mobile, mobile browsing, mobile design, Yahoo
