ZunaVision Is Trying To Monetize Online Video By Making It Unwatchable
The above link is to a Techcrunch story about a company named ZunaVision that allows advertisers and content owners to physically insert ads into their online video. Believe me, I am all for finding a way to utilize advertising on the Internet and online video is undoubtedly an area that wields enormous potential for doing so. But I don’t think forcing viewers to watch altered content with absurdly intrusive product placement (kind of like television is now) is the route we need to take. We don’t want to have things shoved in our faces anymore and that is basically what’s being done here. Intrusive advertising such as this simply will not be successful in the interactive, consumer involved environment the Internet has now become.
Filed under: online advertising , advertising, online video
